This is where you deliver ads to people who have visited your website within the last, say, 30 days. Avoid going wide! Your advert will lose its targeted audience and simply won’t be as effective.ĭon’t forget about retargeting. When choosing your audience variables, follow our essential targeting principle: the narrower your focus the better. email signups, course registrations, booking a meeting, etc. Where do you want people to go? What’s the goal of your advert? How will you measure success? We always recommend a goal outside of FB, e.g. There’s no point having a great ad if it leads people to a mediocre or unclear landing page. One of our most important pieces of advice is: ads are only effective if the landing page is optimised. Beware of marketing agencies who promise you a silver bullet – there’s no way they can magically find the sweet spot with your audience without exploration either. Your conditions are unique to your business and it’s your job to discover the sweet spots. You should adopt an attitude of exploration. Facebook ads: what you need to knowĪs a company, the first thing you need to do before launching into ad campaigns, is to set up a company Facebook page and start posting from it regularly. This makes your ads more relevant for the people who see them, and hopefully brings you better results. When you run an ad campaign, you choose the audiences you want to reach by a number of variables, such as location, age, gender, interests, behaviours and connections. They’re a business tool that allow you to create targeted adverts to reach different audiences, and ultimately meet your business goals. If you’d like to know more about organic reach, check out Jayson DeMers’ article in Forbes Why Your Organic Facebook Reach Is Still Falling – And What To Do About It. As a result, competition in News Feed is increasing, and it’s becoming harder for any story to gain exposure.” This refers to the number of people you can reach from your page for free.Īccording to Brian Boland of the Ads Product Marketing team at Facebook, “There is now far more content being made than there is time to absorb it. In fact, it’s so vast that most businesses are seeing a significant decline in organic reach from their Facebook page. Facebook ads: an overviewĪs you know, Facebook is huge. So let’s dive deeper into the world of Facebook ads to gain a better understanding of how they work. There’s actually a lot more to advertising on Facebook than you might think. In last week’s Content Kitchen video, Guy tackled the question “How do I get better results from my Facebook ads?” He gave 3 top tips of how you can use them to better promote your business.īut that was just the tip of the iceberg.
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